Graupner manufactures top-quality radio controlled toys, and needs to provide current product data to several distribution channels. Graupner has to provide several distribution channels with current product information about the whole product range, which is subject to frequent updates and innovations.
eyebase is now at the heart of Graupner’s media systems and workflow, connecting with other systems like their webshops, including an amazon and conrad electronic webshop, as well as a professional semi-automatic catalog publishing system around it. Photographers, graphic designers and other subcontractors also have complete access to the system to collaborate effectively.
The Export Module in eyebase enables regular automatic updates of visual as well as product information related content to all surrounding systems.
Using eyebase, the creative team at Graupner can now automatically update product information and images effortlessly. The entire catalog production process has been simplified – from getting pictures from photographers all the way to post production.
Graupner RC Toys