Which marketing trends are relevant to the world of publication? The Stämpfli Conference presented ideas and material for discussion.
Which strategy should you choose? Learned from successful examples, avoided short-term hype or tried something else yourself?
eyebase was presented by the developers, followed by two detailed case studies. Tina Huber, project leader at SwissPower AG, spoke about the approach to the implementation of eyebase in the corporate structure. A further presentation by Smith & Nephew´s head of marketing, Andrew Baumann, discussed their experience with eyebase as an image and document database, in particular as a web-to-print solution and as an e-commerce platform.