Click-through Rate (CTR)

The Click-through Rate (CTR) is a metric in online marketing that measures the ratio between the number of clicks on an ad or link and the number of impressions. The CTR is often used to assess the effectiveness of ads or call-to-action elements. A higher CTR indicates that an ad is more relevant or appealing and motivates the target audience to click on it. CTR data helps businesses optimize ad campaigns and boost the performance of their marketing activities.